The Studio Journal

Insights on AI, Events, and Growth

Notes, playbooks, and product updates from the team building the AI command center for events.

Help Center & Docs

Product documentation, setup guides, and how-tos to get your team running fast.

Case Studies

Real-world results from event teams running SnowTown at scale.

Webinars & Guides

Downloadable playbooks and live sessions on planning smarter events.

From the Blog

Latest articles

AI & Technology

AI-Native, Not AI-Bolted-On: How SnowTown Is Built

Most event software adds a chatbot and calls it AI. We start from the operator's job and design the platform around the model. Here's the difference in practice.

The SnowTown Team · Jun 24, 20266 min read

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Event Planning Tips

How to Plan a 1,000-Person Event in an Afternoon

A practical walkthrough of turning a one-line brief into a full timeline, budget, and vendor checklist, with AI doing the heavy lifting.

The SnowTown Team · Jun 10, 20265 min read

Product Updates

Shipping Fast Without Breaking Trust

Speed isn't recklessness. It's ruthless scoping, reusable infrastructure, and shipping the smallest thing that proves the point.

The SnowTown Team · May 28, 20267 min read

Case Studies

Case Study: A 3,400-Person Summit, Run by Two People

How a lean team used SnowTown to plan, run, and analyze a multi-track tech summit, and got the recap out before attendees reached the parking lot.

The SnowTown Team · May 12, 20268 min read

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